IDEAS ABOUT WHERE THE WORLD IS GOING

Hotelling’s Law still offers a useful way to think about competition, proximity, and customer capture—but modern location strategy requires more than spotting business clusters on a map. This white paper explores how brands can use location intelligence, customer fit, accessibility, territory constraints, and market evidence to distinguish opportunity from saturation.

FRACT territory mapping has evolved into Wanderland Intelligence. Discover what happened to FRACT, which territory mapping capabilities remain, and how Wanderland expands the platform with scoring, automated territory checks, reporting, AI, integrations, APIs, and stronger governance.